The current version is just not as cool as the original. B&G Foods purchased the Ortega brand in 2003. Ortega, mostly known for taco kits, is now part of B&G. Tomato juice drinks may be hard to ruin, however, as celery, tomato and pepper are pretty simple ingredients.ĭel Monte renewed the trademark at the beginning of 2020, with the Ortega name left off of his wide brimmed Mexican hat. Some say that the version made around 2015 was the same as before, others felt it was of less quality. It later reappeared, and is now disappeared yet again from and .Ĭustomer reviews are mixed. The product had disappeared from grocery shelves around 2010, when first looked back at the product. The product is deceptively simple, and one of the few products with the ingredient list shown as part of the packaging. Ortega invented a fire roasting process for chili peppers and developed chili, salsa and Snap-E-Tom. Ortega was headquartered in the historic Ortega Adobe, a structure at 215 East Main Street. It is described as a canned tomato juice comprised of water, tomatoes, green chiles and onions.Īccording to Kathy Strong’s Southern California Off the Beaten Path, Ortega of Ventura, California was founded by Emilio Ortega. The trademark, according to the USPTO, was first used Nov. The commercial had the famous line, “Hey dum-dum, you call this tomato juice?” Since the Great Depression, he has been the zesty cousin of the perennial East Coast WASP drink, the Bloody Mary. Snap-E was the hot tomato of the 1970s brunch, sexier than staid Mr. Made with chile peppers, onions and tomatoes, it was a Bloody Mary mix that advertised itself as the Big Brother of the Bloody Mary, Bloody Thomas. SAN FRANCISCO – The Snap-E-Tom tomato cocktail was a product of the Pioneer Ortega company, and later Heublein, and today owned by Del Monte.
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